The Social Media Manual was designed to provide clear guidance to communication professionals at IFMG (Instituto Federal de Educação, Ciência e Tecnologia de Minas Gerais) on consistent practices across all institute networks. This comprehensive guide covers tone of voice, image types, sizing specifications, and the appropriate use of different publication formats, streamlining their daily tasks. The primary focus of this publication was to standardize knowledge and practices for these professionals.
Social Media Manual
2020
The Social Media Manual at IFMG is an editorial design project presented in the form of a brochure. It serves as a concise guide for communication professionals, outlining guidelines for tone, image usage, sizing, and the strategic deployment of publication types across institute networks. This effort aims to standardize knowledge and practices for streamlined daily operations.