THINKING THROUGH
PRACTICE.

I design and lead work in complex contexts, where strategy, services, and AI meet real constraints.

Introduction

I’m a service designer working at the intersection of strategy, services, and AI, usually in complex organizational contexts. I help teams translate ambiguity into decisions, frameworks, and work that can actually be adopted.

Selected Work

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Designing for Adoption, not just requirement

research

UX Research & ROI System Adoption. How research reframed adoption.

The Alfred to My Batman

ai-integration

Empowering teams through invisible design. From overload to orchestration.

Building Pouppy 1.0:

financial-literacy

Finance Made Relatable

Recent Notes

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Jun 17, 2025

On vibe-prompting

The term “vibe coding” came up in a thread I read last week, and it felt like it captured something. It’s more like a reflection on what happens between the body that types and the model that responds.

Jun 7, 2025

Not knowing as strategy

Strategy maybe isn’t just planning ahead: it could be listening to what hasn’t taken form yet.

Jun 5, 2025

Microphysics of prompting

Learning to prompt isn’t just a new skill. It’s a mirror of the kind of relationship we accept with power, language, and technology.

THINKING THROUGH PRACTICE.